Zusammenfassung
At WebFlowConf 2024, numerous new features were presented that make creating and managing websites easier and more efficient. With new tools such as the AI Assistant, improved form features, and extended APIs, Webflow aims to provide even better support to marketers, developers, and designers. There are also a number of features that will be released later in 2024 that will further optimize the Webflow experience.
Key Take-Aways
• Bot protection and form improvements: Less spam and more efficient management.
• CMS APIs: Mass operations for more efficient data management.
• AI Assistant: Create content and designs faster.
• Webflow Analyze and Optimize: New analysis tools and optimization options.
• New UI and component variables: Coming later this year.
initiation
Webflow has established itself as a leading no-code platform and now offers a range of new tools and features that were announced at Webflow Conf. These updates are designed to simplify and speed up the work of marketers, designers, and developers. In this blog post, you'll find out which features are already available and what exciting updates await you in the coming months.
Webflow's new and announced features
Form improvements
Webflow has improved form management with several new features:
Bot protection: Blocks unwanted form inputs in the background without sacrificing usability.
spam filter: Protects forms from unwanted spam entries.
New form UI: A redesigned user interface makes it easier to manage forms.
Advanced APIs: Developers now have more features to integrate and manage forms.
advantage for the user: Increased efficiency and ease of use in form management.
CMS APIs — support for mass operations
One of the biggest new features is the extension of the CMS API:
Bulk operations: Up to 100 CMS entries can now be created, updated, or deleted with a single API request.
Draft Changes: Coming later this year to better manage designs.
CMS List Scaling: Also released later this year and improves the scaling of large CMS lists.
advantage for the user: Significantly less effort required to manage large amounts of data, resulting in improved performance and scalability.
Localized styles enabled for all customers
Webflow has extended localization features for all users:
More languages: Localized styles are now available on all plans.
Expanded Localization Options: Up to 10 language versions per page are now possible.
advantage for the user: Improved adaptation to international target groups without having to make design compromises.
Webflow Analyze — new analysis tools (add-on)
Webflow Analyze provides native visitor analytics directly within Webflow:
Unified visitor analyses: Provides detailed insights into user behavior without third-party tools.
privacy-friendly: Analyze stores data natively in Webflow, ensuring privacy protection. We'll see whether this really works as Webflow has announced.
availability: This add-on will be available as a paid extension for all site plans later this month.
prices:
advantage for the user: Make data-based decisions to optimize website performance without using external tools.
Learn more about Webflow Analyze
Webflow Optimize — Maximize conversions from $299 (add-on
Webflow Optimize is a comprehensive toolkit for increasing conversion rates:
A/B testing: Easy testing of content, images, CTAs, and more.
personalization: Targeted messages for different target groups without programming knowledge.
AI Optimize: Uses artificial intelligence to dynamically optimize content and achieve the best possible results.
advantage for the user: Create tailored user experiences and increase conversion rates through optimised content.
Learn more about Webflow Optimize
Design approvals for enterprise customers
Webflow offers an advanced design approval feature for enterprise customers:
Revised approvals: Better overview of the proposed changes and the reviewers involved.
More flexible approval processes: Optional vs. mandatory — flexibility in the selection of reviewers.
advantage for the user: More efficient collaboration on extensive projects through improved approval processes.
Drag-and-drop page creation for marketers
With the new drag-and-drop page builder, marketers can create pages on their own without any previous technical knowledge:
Easy access: The marketer role allows non-technical team members to create landing pages.
Templates and components: Designers can create templates that marketers can use without changing the design system.
advantage for the user: Create pages faster for campaigns and product launches without burdening development teams.
Webflow AI Assistant — Create designs and content faster
Webflow has also introduced AI-powered features to speed up website creation.
Design generation: The AI Assistant can generate new, styled sections based on the design system.
Content generation: Makes it easy to create content directly in Webflow.
availability: The AI Assistant will be released later this year.
advantage for the user: Expedited creation of designs and content, ideal for marketers and designers in early stages of development.
Upcoming Features (available later)
New Webflow UI
A redesigned interface for Webflow, which will further improve the user experience, will be released later this year. This focuses on everything that is needed on a daily basis and makes less important icons disappear in the settings.
CMS Nest Upgrades
Webflow is actively working to improve the limitations of CMS items. There should be more, but unfortunately in which form is not yet being communicated. If I had to guess, I'd say five nested collections will be possible in the future.
Component Variables
Later this year, Webflow will offer the option to use component variables to make content more flexible and scalable. It makes it possible to create variants of the component, which customers with the new marketer role can then select via a select field.
Client payments and seamless transfers
Later this year, Webflow will be the Client Payments Introduce a function followed by seamless Project transfers between accounts. This makes it easier for freelancers and agencies to bill and manage projects. This finally makes it possible to keep projects in your own workspace again and to bill the customer for the site plan costs via Webflow.
Recurring project fees
From the beginning of next year, Webflow users can recurring charges set up for projects, which is particularly advantageous for long-term customer projects. These prices can be set by yourself and charged to the customer additionally. However, it is not yet clear how much Webflow will retain and what it will look like.
GSAP purchase and IX3 integration with Webflow
Another highlight of Webflow Conf is the announcement of GSAP integration (GreenSock Animation Platform), which Webflow users can expect soon to create more complex animations and interactive elements. If you want to know more about buying GSAP, I'll link you to the announcements here:
https://gsap.com/blog/webflow-GSAP/
https://webflow.com/blog/webflow-acquires-gsap
conclusion:
Webflow is once again setting standards in web development with a variety of new features that make creating and managing websites more efficient. With upcoming features such as the new UI, component variables and AI assistance, Webflow will remain one of the most powerful no-code platforms in the future. These innovations not only offer greater flexibility and ease of use, but also open up new opportunities for marketers, designers, and developers to optimize their websites and achieve their goals faster.
