Zusammenfassung
This comprehensive SEO checklist for Webflow covers every aspect of making your website optimal for search engines. From a clean H1 hierarchy and individual meta data to dynamic OG images and structured data to important settings such as SSL, Sitemap.xml and canonical URLs. This also includes external measures such as local directory entries and Google My Business. Everything you need to get on course for SEO with Webflow.
Key Take-Aways
Key facts:
• Clean structuring with Webflow standard elements and logical H1 hierarchy.
• Custom meta titles, descriptions, and OG images for every page and CMS content.
• JSON LD markups for rich results and dynamic content.
• Key settings in Webflow: SSL, Sitemap.xml, code minimization.
• External optimizations such as local listings and Google My Business.
• Tools and resources: Schema JSON-LD markup, rich results testing.
SEO tasks in Webflow Designer
- Organize with standard Webflow elements: I used the basic elements in Webflow to build a clean structure.
- Observe the H1 hierarchy: Each page only has one H1, the remaining headings follow a logical hierarchy.
- Meta title and description: For each page, I've added meta titles and descriptions that include important keywords.
- Open Graph (OG) images: OG images for social media were defined for each page.
- Alt tags for images: I've added descriptive alt tags to all images.
- Create a sitemap page: An internal sitemap helps Google navigate content better and helps Google understand the page better in addition to the sitemap.xml. (Any internal link helps)
- Scalable page structure: I used the client-first framework to make the website clean and extensible.
- Structured data built in: JSON-LD markups were added to enable rich results such as FAQ snippets.
SEO tasks for Webflow CMS
- Short, keyword-focused slugs: Slugs have been optimized to be search engine friendly.
- Meta title and meta description for CMS content: A separate field for meta title and meta description has been added.
- Alt text for image: a separate field for each image to dynamically store alt texts
- OG images for CMS elements: Dynamic content, such as blog posts, has received individual OG images.
- 301 redirects for old content: Superfluous CMS collections were redirected cleanly.
- RSS feed activated: This was switched on to distribute dynamic content.
SEO tasks in Webflow project settings
- Favicon and web clip added: These ensure a consistent brand presence.
- SSL enabled: HTTPS for secure connections.
- Minimize HTML, CSS, and JS: For faster loading times.
- Webflow domain indexing disabled:.webflow.ioURLs were excluded.
- Sitemap.xml enabled: Automatic generation of the site map.
- Site registered with Google Search Console (GSC): The sitemap was submitted to GSC and synchronized with Bing Webmaster Tools.
- Global canonical URL set: Duplicate content is thus avoided.
SEO tasks outside of Webflow
- entries in local directories: Local listings were added.
- Social profiles integrated: Links to social media were placed on the website.
- Google My Business (GMB): The company was registered with GMB to increase local visibility.
- Reviews collected: Users were encouraged to leave reviews.
Bonus: Why structured data is important
With structured data such as schema markup, content is better categorized. This ensures more visibility in rich results such as featured snippets or video carousels.
Tools and resources
With this checklist, my website was SEO-ready right from the start!
